Bulleit Bourbon Derby | Design
Bulleit Bourbon is always pushing the cultural frontiers when it comes to art/technology and how they show up as a brand. Because of this direction, they wanted to create a visual for the Derby occasion that leveraged the gritty, untraditional look and feel that was becoming a strong visual identity for the brand in the on- and off- premise.
![](https://cdn.myportfolio.com/66f3cafe266cb378637d3a07ffc78443/fc02cd6b-ce3b-4861-94ca-35bd0f6ed162_rw_1920.jpg?h=10f66dee3dc970327b1705586bf78cf0)
![](https://cdn.myportfolio.com/66f3cafe266cb378637d3a07ffc78443/88c16440-e3d7-4a69-8e67-b152026f4d1d_rw_1920.jpg?h=5f058c17d99cfe992838e30878ae6a32)
![](https://cdn.myportfolio.com/66f3cafe266cb378637d3a07ffc78443/2556bdd2-810c-418d-8d27-c54ff19ddda7_rw_1920.jpg?h=ad29d391c1743d7b161c23c34b5a72bb)
![](https://cdn.myportfolio.com/66f3cafe266cb378637d3a07ffc78443/3b2b1fbb-3583-4818-a556-ecd1b9374313_rw_1920.jpg?h=ade1f9eb3f8dff5642d675acf222a0d3)