Seagram's 7 National Dive Bar Day | Design
Seagram’s 7 Crown and dive bars go hand in hand. There’s no pretense. No VIP lists. You can just keep it simple and be yourself.
That’s exactly why in 2018 Seagram’s 7 petitioned for the first-ever National Dive Bar Day (NDBD). To announce it across the nation, we designed a gig poster–inspired visual and invited the dive-bar faithful to join us on 7/7. The organic success of year one led Seagram's 7 to return to us for a new gig poster and the addition of supporting elements for the program in year two.
That’s exactly why in 2018 Seagram’s 7 petitioned for the first-ever National Dive Bar Day (NDBD). To announce it across the nation, we designed a gig poster–inspired visual and invited the dive-bar faithful to join us on 7/7. The organic success of year one led Seagram's 7 to return to us for a new gig poster and the addition of supporting elements for the program in year two.
2020 DALLAS ADDY – SILVER | Collateral Material Special Event
Year One
Key Visual
T-Shirt
Signature 7&7 cocktail and program cup
Year Two
Key Visual
Gatekeeper Kit - Playing Cards
License Plate Tin Tacker - Made for 24 specific markets
Bartender T-Shirt
Gatekeeper Kit - Sunglasses
Bartender Sweatbands