Seagram's 7 NDBD Year 3 Concept 
In 2018 Seagram’s 7 Crown petitioned for the first-ever National Dive Bar Day. In year one we established the gig-poster as the look and feel for the program which carried over successfully into year two. For year three, Seagram’s 7 wanted to go continue with this established look but give it a “rock and roll” edge and push the connection between dive bars and their signature serve, the 7&7.